About Our Guest:
Dr. Traci Lynn is a renowned entrepreneur and visionary who has achieved tremendous success in the direct sales industry. As the founder of Traci Lynn Fashion Jewelry, she has built a thriving business that has empowered thousands of women across the country and turned a $200 investment into a $100 million dollar business. With her relentless determination and unwavering commitment to excellence, Traci Lynn has established herself as a leader in her field, inspiring others to reach for their dreams and achieve their full potential.
Under Traci’s leadership, the company grew rapidly, earning a reputation for offering high-quality, stylish jewelry that women love. With a team of nearly 100,000 consultants and revenue in the tens of millions of dollars, Traci Lynn Fashion Jewelry became one of the largest and most successful direct sales companies in the world. In recognition of her achievements, Traci Lynn has received numerous awards and accolades, including being recognized as one of the top 50 direct sales companies in the United States by Direct Selling News.
She has also been featured in numerous national media outlets, including Essence, Black Enterprise, and The Huffington Post, and is a sought-after speaker, inspiring audiences with her story of perseverance and success. Traci Lynn is a true force to be reckoned with, a woman who has dedicated her life to helping others succeed, and a role model for entrepreneurs everywhere.
Episode Summary:
This episode is powered by God Girls Making Millions
“I wasn’t building the brand; I was building the person.” Dr. Traci Lynn
The most successful entrepreneurs I know failed several times before they hit “big.” It’s part of the reason I always say that failure comes before success everywhere, not just in the dictionary. It’s no secret that entrepreneurship is not for the faint at heart; if it were easy, everyone would be an entrepreneur. For those of us who are called to entrepreneurship, we learn the power of being relentless in pursuit of our greatness. Even now as the market is shifting and many of experiencing hardships, this episode serves as a powerful motivator to keep moving in spite of the storm. As I chatted with this week’s guest, Dr. Traci Lynn, I was reminded that failure is feedback and courage to continue in the face of failure is greatness. When you are willing to operate in extreme obedience and significant surrender even though it’s hard, the reward comes in a business that serves you financially and spiritually. Through her career that culminates in $100,000,000 and a commitment to help others manage the inevitable highs and lows of business, Dr Traci walks us through a blueprint that could be the difference maker on your journey. So, if you’re ready to turn your latest failure into feedback to ignite your next level, grab your pen and Move to Millions Podcast Notebook and listen in to discover:
- How to check your crew
- The importance of the aligned pivot
- How to silence your critics and stand in your strength
- And so much more
Powerful Quotes from The Episode:
- “I knew I was meant for millions.”
- “Finish what I started in you.”
- “This time I was different.”
- “It’s not about the money; it’s about the pour.”
- Dr. Traci: “Success is not about chasing numbers; it’s about focusing on the hearts of people.”
- Darnyelle: “Letting God blow your mind during difficult seasons is essential. Remain encouraged, even during the storms.”
- Dr. Traci: “Don’t focus just on the external results; focus on being the person who sets up the right environment.”
- Darnyelle: “My event ‘Move to Millions’ is not about setting revenue goals but serving attendees so well that their lives are changed.”
- Dr. Traci: “I have learned to move forward and follow God’s path, even in the midst of storms, to arrive safely at the destination.”
- Darnyelle: “Extreme obedience, relentlessness, and significant surrender are key to my journey.”
- Dr. Traci: “Making God famous through my work is something I prioritize.”
- Darnyelle: “Chase the heart of God and people as a pathway to achieving success.”
- Dr. Traci: “The story of Gideon teaches us to focus on the heart and allow God to show Himself strong through us.”
- Darnyelle: “In the end, it’s all about serving others without focusing solely on financial gain.”
- Dr. Traci: “Perseverance is essential. Don’t share your vision with people who have small minds.”
- Darnyelle: “Aligning with God’s plan leads to success and fulfilling one’s purpose.”
- Dr. Traci: “Having a personal relationship with God gives you a business advantage.”
- Darnyelle: “Dr. Traci, you exemplify operating in excellence and relentlessness in pursuing God’s will.”
- Dr. Traci: “I’m grateful for my journey and the importance of being obedient to God’s plan.”
- Darnyelle: “There are greater levels of success to come when walking in step with God.”
Move to Millions Wisdom Questions:
Book: The Bible and Think & Grow Rich by napoleon Hill
Favorite Quote: “Yeah, though I walk through the valley of the shadow of death, I shall fear no evil.” Psalm 23
Tool Dr. Traci Swears By: Community
How to Connect with Jeremy Anderson:
- Instagram: https://www.instagram.com/dr.tracilynn
- Facebook: https://www.facebook.com/Dr.TraciLynnFanpage
- Website: http://beiconicnow.com/
Incredible One Enterprises, LLC is not responsible for the content and information delivered during the podcast interview by any guest. As always, we suggest that you conduct your own due diligence regarding any proclamations by podcast guests. Incredible One Enterprises, LLC is providing the podcast for informational purposes only.
Want more of Darnyelle?
Partner With Us To Scale Your Company
Join the Move to Millions Facebook Group
Apply for God Girls Making Millions
The Move to Millions Continuum Episode
Social Media Links:
- http://www.instagram.com/darnyellejerveyharmon
- http://www.facebook.com/darnyellejerveyharmon
- http://www.twitter.com/darnyellejervey
- http://www.linkedin.com/in/darnyellejerveyharmon
Subscribe to the Move to Millions Podcast:
Listen on iTunes
Listen on Google Play
Listen on Stitcher
Listen on iHeartRadio
Listen on Pandora
Leave us a review
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
=====
Dr. Traci [00:00:00]:
You need to be aware of that. That’s why I like your definition of move. It’s powerful, but it’s spiritually based. And if they could get that, that is the simplicity of having the movement in the business and the movement in God’s business and the business street of life.
Darnyelle [00:00:24]:
You’re listening to the Move to Millions Podcast with Dr. Darnyelle J. Harmon. If you’re ready for high level conversations that position and prepare you to move your company cash flow and connection to and beyond the million dollar mark, let’s get this party started. Welcome back to another episode on the Move to Millions Podcast, y’all. Okay, I have an amazing treat for you today. I was trying to think about the word that I would use to describe what just happened and the only thing that came up would be God kissed. I’ve been using that word a lot lately, but this conversation with Dr. Traci Lynn was completely God kissed. I have so many notes.
Darnyelle [00:01:08]:
Oh my gosh. Get your Podcast notebook ready because it’s going to be amazing. But let me just take a quick moment and read her bio. You may know Dr. Traci Lynn from her premier fashion jewelry company, but you get to know her in an entirely different way as a result of our conversation today. Dr. Traci Lynn is a renowned entrepreneur and visionary who has achieved tremendous success in the direct sales industry. As the founder of Traci Lynn Fashion Jewelry, she built a thriving business that empowered thousands of women across the country and turned a $200 investment into a $100 million business. With her relentless determination and unwavering commitment to excellence, Traci Lynn has established herself as a leader in the field, inspiring other others to reach for their dreams and achieve their full potential. Y’all listen.
Darnyelle [00:02:04]:
Under her leadership, her company grew rapidly, earning a reputation for offering high quality quality. Let’s do that again. Under Traci’s leadership, the company grew rapidly, earning a reputation for offering high quality, stylish jewelry that women love. With a team of nearly 100,000 consultants and revenues in the tens of millions of dollars, Traci Lynn fashion jewelry became one of the largest and most successful direct sales companies in the world. In recognition of her achievements, Traci Lynn has received numerous awards and accolades, including being recognized as one of the top 50 direct sales companies in the United States by direct selling news. She has also been featured in numerous national media outlets including essence, Black Enterprise, the Huffington Post, and is a sought after speaker, inspiring audiences with her story of perseverance and success. Traci Lynn is a true force to be reckoned with. A woman who has dedicated her life to helping others succeed, a role model for entrepreneurs everywhere and a fellow God.
Darnyelle [00:03:12]:
Girl, y’all, you ain’t ready. I know I say this every single time I bring you a guest. Cause I bring you the best guest ever. But I need you to grab that helmet, that shoulder pad, a box of tissues and your Podcast notebook and your favorite pin and beverage because we are about to jump in to my conversation with Dr. Traci Lynn. Dr. Traci Lynn, I am so excited to welcome you to the Move to Millions Podcast. How are you today?
Dr. Traci [00:03:42]:
I’m fine. Dr. Darnyelle, thank you so much for inviting me. I appreciate it and just so excited to be here with you and of course, all your listeners.
Darnyelle [00:03:53]:
So I’m excited because, well, you and I already know how you bring it, so they are about to get an extreme treat. But before we jump in, I would just love it. I like to ask every guest, in your own words. I mean, I’m going to read your bio and all that official stuff, but what would you want people to know about who you are?
Dr. Traci [00:04:14]:
Honestly? We could talk about the accolades and all that great stuff, but at the root of it all, I just trust God. I do what God has me to do and I take care of his business and he is always taking care of mine. I mean, that is the message that I would want people to remember me by. And if it were one word that sums me all up would be relentless. Relentless.
Darnyelle [00:04:44]:
Well, you know, we got to pull on that a little bit. Like, I think I know some of your story, of course. Right? But I like that. But before we go to relentless, let’s back up for a second. And I love what you said, and I’ve heard you say it before, if I take care of his business, he’ll take care of mine. I love that. What I feel, what I hear is just two things. Extreme obedience and significant surrender.
Dr. Traci [00:05:09]:
Yes, 100% extreme obedience to the point of pain. Like, I’m going to do this. Even though I don’t see how it’s going to work out. My feelings are all upside down. I just. It’s a storm outside when I’m looking at things. And you want me to stand in this storm until it stops because it has an expiration date to stop, but I’ve got to stand in it until it stops.
Darnyelle [00:05:44]:
Yeah.
Dr. Traci [00:05:44]:
Yeah.
Darnyelle [00:05:45]:
And you can’t just stand in it. You gotta keep moving while you stand, while you stand.
Dr. Traci [00:05:52]:
I had to keep moving forward. He could not come back and find me at the same place where I was. I’ve gotta move through. And I was always having a hard. I did it that’s extreme obedience. But he knows me, so he knows that sometimes I had a hard time with it. I moved, I did it, and it worked out. But there was one time my husband was going over to the Bahamas for a weekend trip.
Dr. Traci [00:06:21]:
We bid it on something. It was. We gave some money for something, and we could bid kind of thing, and we did, and we won this trip. So him and my son went, and they asked me to come and join them. I was too busy. And then I thought about what I teach. You better make time for the family. Yeah.
Dr. Traci [00:06:39]:
When it’s all said and done, I mean, that’s really what you’re left with. And so I decided the next day to go. But why did I decide to go when it was a bad, bad storm and flooding and so the airport was on a ground stop, and then they put everybody on the plane. Now, as I’m walking down that jetway, I’m saying, now, why are they putting us on this plane? I’m good if they cancel. Cause sure, I won’t fly in this craziness. And I heard the crew saying, the. The ground crew, not the flying crew. I heard the ground crew say, when I wouldn’t be getting on that plane right now.
Dr. Traci [00:07:11]:
Now y’all gonna be saying that, right? Different crews. That’s why you gotta check your crew.
Darnyelle [00:07:17]:
See, that’s right.
Dr. Traci [00:07:18]:
That’s the ground crew versus the air crew. See, I’m always with the air crew. I watch. I’m talking about I’ll be what? I’ll be listening to the ground crew. So I’m. We’re. We’re taking off and flying. And I will tell you this.
Dr. Traci [00:07:32]:
I have never seen a lightning show and storm outside my window. And I’m only going to the Bahamas. It was like 45 minutes flight from Florida. And I never seen such a light show in all my life. And I’m white in it the whole time. But this is the truth. I never felt one jolt. I never felt anything.
Dr. Traci [00:07:56]:
It was as smooth as it could be in the middle of a storm. And we flew through it and made it to the destination. And that was a word God gave me. He said, that’s what I’m talking about. Sometimes it’s going to look like that, and you already going to have it in your mind how that plane is going to go up and down and all the bad things. He said, I got you. You just follow my path, and you will arrive safely at your destination. I was like, yes, Lord.
Darnyelle [00:08:26]:
Hey, God. Girl, have you attended event after event looking for an up leveled conversation and community, only to realize you’ve outgrown the rooms you used to frequent. For inspiration and implementation, I want to invite you to spend three days immersing yourself in a safe, aligned and significant space where you can have the deep, vulnerable and transparent conversations about what life beyond the money really looks like. For the first time, maybe ever, you can have the conversations that really shift the way you show up in every area of your life and focus on getting access to more. More freedom, more expression, more self care, more meaning, more alignment, and more connections. God, girls, making millions is the only room of its kind for you to finally unearth what is burgeoning for your next level. Learn more and submit your application [email protected]. dot the reviews are in move two millions.
Darnyelle [00:09:30]:
The proven framework to become a million dollar CEO with grace and ease instead of hustle and grind is a best seller. With thousands of copies sold. We are raising a generation of million dollar CEO’s. You got next. Grab your copy in our bonuses today at Move to Millions book.com. i love it. I mean, like, part of me wants to be like, all right, thank you for coming out. God bless.
Darnyelle [00:09:53]:
Good night. Like, I mean, I feel like we’ve already said everything that needs to be said, but I want to noodle on this because knowing what I know about your story, and I’m going to have you to unpack it for our listeners in the event that they are not familiar with the brilliance that is Dr. Traci Lynn, it makes complete sense to me. Your extreme obedience.
Dr. Traci [00:10:11]:
Yeah.
Darnyelle [00:10:12]:
But for the entrepreneur who is at a point in their journey where they feel stuck, who has gone a different way than they were told to go and is trying to figure out how to get back on track, who is trying to enter into a new market where there is no evidence to support that, that’s the market that they should be in, I want you to speak to those entrepreneurs, Dr. Traci, and I want you to take us back, like as deep as you want to go. Like, paint the picture of your story to how you became this beautiful, brilliant, multifaceted, multi talented, multi million dollar brand phenom force to be reckoned with in the world. Because we know that you didn’t wake up like that. This has been a journey to get there. And I know that your journey will serve those who are going to listen to this episode.
Dr. Traci [00:11:05]:
Yes. So there have been many iterations of Traci Lynn. Traci Lynn, the person, Traci Lynn who didn’t realize she was a brand, the whole Traci Lynn who always had this desire to incorporate the people didn’t know what that really looked like. I traveled, you know, in my early days with Les Brown. I used to be his opening speaker and I’d be on the platform. So I thought that my calling was to be a big motivational speaker, a Les Brown. I had no idea that I was supposed to be, be a Traci Lynn.
Darnyelle [00:11:44]:
Yeah.
Dr. Traci [00:11:44]:
Was following in the footsteps of a Madam CJ Walker 100 years ago. So in direct selling space. So in that space, there has not been a black female owned direct selling company since Madam CJ Walker. How could in 100 years, documented. I mean, I’m sure people have come and gone. I’m talking about documented success.
Darnyelle [00:12:15]:
Yeah.
Dr. Traci [00:12:17]:
Having that kind of call, not even knowing. I mean, this is me today bringing you the whole story, but this is not how it unfolds. And that is the problem. People want to see the end before the beginning. So if God had told me all that, really, where would my faith be? Because I already know how the story goes. It’s like watching a movie. I know what the ending is going to be. I didn’t know what it was going to be, and I didn’t even know about Madam CJ Walker, but I knew what I felt, and it was different.
Dr. Traci [00:12:50]:
I hadn’t seen it. Nobody else was doing it like that. So I’m trying to do it the way everybody else was doing, and I’m trying to do speaking, because when you have many gifts in you, sometimes you don’t know which way to go first. And I love Joyce Myers always says, step out and find out. So I stepped out and I found out I could speak. I really was gifted at that. But that wasn’t the full manifestation of the gift. So I bought a franchise.
Dr. Traci [00:13:22]:
I stepped out. I found out I’m good in business, but the max I could do was 600 some thousand dollars a year. And I knew I was meant for millions.
Darnyelle [00:13:33]:
Yeah.
Dr. Traci [00:13:34]:
Prophet, come and tell me, woman of God, you’re going to, you know, have this brand and you’re going to make millions. And I’m falling back as he’s talking because I’m loving it. And he said, and it is not in Rita’s italian ice. And I was like, that was the way. It was not the way. And he was so God was always sending little clues, but he, to the point, even how I got to the readers is because there was a first iteration of Traci Lynn jury. People don’t know that. And it was closed, though.
Dr. Traci [00:14:07]:
It was so it wasn’t, it was Traci Lynn, but it was in the clothing. And then the women got upset and jealous because I was fixing up my whole house right in front of them. You know, they all stopped, told everybody to stop. And they all had a meeting on my front porch to stop, and they did. So I was devastated by that. So I didn’t think so those of you, well, that could not be God. Well, why wasn’t that God? You got to keep moving. So after some months went by, I started the jewelry, because jewelry was one size fit all, and I just had a knack for jewelry.
Dr. Traci [00:14:41]:
And so I did. Took it to church. $200 was the investment. Got that Tupperware container back. It was empty, full of money. And I realized, okay, I’m going to go down this path. Same thing happened again. So.
Dr. Traci [00:14:52]:
So this is for that entrepreneurial, spirited listener who has, who’s been blessed by a mission and she’s not even following it or can’t even lock into it because discouragement has taken over. So here I go again, starting this business. Get it out the house real quick because of the last time, go into a building. And what happens again? Didn’t I hear some women outside having this conversation, conversation from years ago on my porch? Now here it is outside. And at this point, I just turned 25. I made a million dollars, $1 million, selling this jewelry and gave it all up again. The people. God dog it.
Dr. Traci [00:15:39]:
The people. So I decided I’m going to stop. And that’s when I became a speaker. But that one, I said, go back and finish what I started in you. He who began a good work, he will complete that work if you are the willing and obedient vessel. So I went back to the work. And this time I was different. This time I was delivered from the people.
Dr. Traci [00:16:10]:
This time, I don’t care what they said. I was going to stick to it. I was going to run on and see what the end is going to be. And I started it. I didn’t try to line up my trademarks. Everybody want to line everything up. Trademark names you ain’t never going to use. I just.
Dr. Traci [00:16:28]:
I just went with it and I started it and didn’t. Didn’t try to go national, didn’t try to go big. I didn’t know where it was going to go. So I went in Delaware, Pennsylvania. I lived in Delaware at the time. I was Delaware, Pennsylvania, and Maryland. If you weren’t in those three areas, you couldn’t join because I had to get to you and look at you. However, that also made me small in other people’s eyes.
Dr. Traci [00:16:55]:
Couldn’t see it. I remember when I was sharing my vision one time while I was in the basement on Route 40 in Bear, Delaware. Somebody’s like, you think you’re going to do all that? I don’t think I’m going to do it. I know I’m going to do it. Just some pipe dreams. See, that’s a, that’s a lesson. You cannot be sharing your stuff with everybody. That’s so good minded people are small minded people.
Dr. Traci [00:17:18]:
And you opening up your vision. But the problem was I wasn’t showing yet. Come on, mothers out there. There is a time, you know, you are having this baby and your stomach is the same stomach you had flat, but it’s baby in there, nobody can see it. You ain’t showing. So people question you until they start seeing it. When they see it, you don’t get the questions, but you gotta survive it until you show it. And so I’m telling people, and I wasn’t really showing yet.
Dr. Traci [00:17:49]:
I’m only in three states. Folks didn’t believe it. Now this is my third iteration of the joint. Third iteration. Come on, y’all. Some of y’all on, not even on.
Darnyelle [00:18:00]:
Number one, you are and have given up like they done went and found a job. Like they’re over it. And so how do you get the tenacity, Dr. Traci, to get to a third iteration?
Dr. Traci [00:18:14]:
Because I never stopped believing what God said was gonna be my future. Fortunate enough to grow up with a mother and a grandmother who just believed in me and spoke so much life in me and told me that I was special. Now, you know, that’s what the parents be saying about all the kids. But I believed it. Yeah, I was special. But then I knew it by the time I was eleven. When this little dentist gonna tell me, well, you know, you’re low income, cause you know, was low income and you will never get braces. I.
Dr. Traci [00:18:54]:
Something in my little eleven year old self said, man, I am gonna have braces. I knew I had enough in there that I was going to do some great things. And I couldn’t even. I could express it to you by time. So I believe God put something in here. And then as I got older and started to see what it really was, even though I had to keep backing up, shaking myself and coming back, I was not going to get to the age I am now and regret that I did not listen and trust God. I didn’t want to live with that.
Darnyelle [00:19:26]:
I love that. I love it so much. I mean, there’s so many things that I hear, and I definitely hear relentless. Right, which was the one where you would use to describe, as I continue to hear, extreme obedience and significant surrender. And the statement you just made, it made all the hairs on, and I’m hairy, thanks to my father. It made all the hairs on my arms stand up. I’m not going to get to the age that I am now and not see what God said. The level of certainty when you have all of these other indications that maybe it’s not certain, but you still were certain.
Darnyelle [00:20:14]:
And when I think about your story, and I want to have you fast forward to the end in the $100 million sale and some of those things when people thought you were pipe dreaming in Bear, Delaware. Right? Like the level of fortitude that you had to have had when there was so much opposition, but you. I wrote it down. You said, I don’t think I’m going to do it. I know I’m going to do it. The level of certainty that sat in your belly at every junction, at every iteration, is there one moment ever where that certainty waned?
Dr. Traci [00:21:04]:
Well, you got to remember. Yes. At all the different iterations.
Darnyelle [00:21:08]:
Okay.
Dr. Traci [00:21:08]:
I stopped, so I didn’t continue. I stopped and I pivoted. So the first iteration, I stopped, and then I came back to it. Then the second iteration, I went in, but I denied myself. I would not tell people I was Traci Lynn. I said, tracy and my ex husband’s last name. Okay, I’ll not repeat on this. So I said, that last name.
Dr. Traci [00:21:37]:
I’m in the Philadelphia Inquirer as not me the first time I was interviewed.
Darnyelle [00:21:43]:
Gotcha. Okay.
Dr. Traci [00:21:44]:
And because I thought that if I was me, the people wouldn’t stay. So if I could be somebody else, but I was still doing what God told me to do.
Darnyelle [00:21:53]:
Yeah.
Dr. Traci [00:21:54]:
Using the name at that time, it wasn’t trademarked because it was never really about. I wasn’t building the brand then. I was building the person. I built brand, third iteration. You can’t build a brain unless you build you.
Darnyelle [00:22:09]:
Yeah.
Dr. Traci [00:22:09]:
One that got a stand. The brand stands on you in the beginning, so wouldn’t worry about building no brand yet. I had to build myself. I couldn’t even say I was Traci Lynn.
Darnyelle [00:22:22]:
Are you ready for God? Girls making millions 2024. GGMM is an amazing, luxurious, high end experience for the woman entrepreneur, small business owner who is about their birthright, their business, and their bank accounts. If you’re looking for a safe, significant, and aligned space to finally unearth what your next level looks like when you no longer have to focus on making money. This is for you. Learn more and submit your application [email protected]. want to know what it’s like to work with me and the incredible factor university coaching team? You can get started today with the Move to Millions 90 day business growth planner. 90 days at a time, you’ll be setting your business on a trajectory that will make the Move to Millions happen much faster for you. It’s got everything that you need to track.
Darnyelle [00:23:19]:
Every strategy, every sale, all of your KPI’s, as well as your self care and life transformational needs. We made sure we left nothing out of this amazing planner. And by accessing the planner, you’ll get a behind the scenes view of what it’s like to work with me and my team. Go grab yours [email protected].
Dr. Traci [00:23:39]:
Dot yeah, so I didn’t trademark that. I gotta build me first. So then by the time I got the Madam CJ Walker award in 19, like 92, I was in the Philadelphia Inquirer again. I was Traci Lynn. I became her. That point.
Darnyelle [00:24:03]:
You had done the work to your level of specification.
Dr. Traci [00:24:06]:
Exactly.
Darnyelle [00:24:07]:
What I love about that is this is what I feel like in my spirit. I feel like you knew because you said at eleven years old, you were very clear of who you were because of the amount of edification your mother and your grandmother gave you. And you knew that your name was synonymous with greatness.
Dr. Traci [00:24:27]:
I did.
Darnyelle [00:24:28]:
And you were. You had to rise to the level where you were comfortable, confident taking your name in public.
Dr. Traci [00:24:37]:
Yes, yes.
Darnyelle [00:24:39]:
I love, I love that. I love it so much because I feel like so many people do not understand the significance of their name. Yes. We live in a marketplace today where everybody is a brand. They know that they’re a brand. They’re branding everything. Right. They can’t even walk down the street for lack of just being a regular human because they’re worried about their brand.
Darnyelle [00:25:01]:
I get it.
Dr. Traci [00:25:02]:
Yeah.
Darnyelle [00:25:02]:
And so to be so significantly, so significant in understanding the greatness that was on the inside of you, that was reinforced to you on a consistent basis, that you had to rise to the level where you felt, I’m going to use the word worthy, and that might not be the word you would use, but that’s what just popped in. You felt worthy enough to call yourself the name you were given because you knew your name was greatness.
Dr. Traci [00:25:28]:
Yes.
Darnyelle [00:25:29]:
Oh, that’s good.
Dr. Traci [00:25:31]:
That’s so good and so true. That made the difference. I did finally feel worthy of the name and it was heavy because of what I already seen. I knew adversity was going to come with that, but I, I was ready for the fight at that point.
Darnyelle [00:25:52]:
Yeah. Oh, that’s so good, Dr. Traci. And so as you move forward, grew Traci Lynn jewelry massively. Thousands of beauty advisors all over, like jewelry consultants all over. I mean, the trips, all the things. And then I remember when you, I think you still had the jewelry at that point in time, but you were ready for your next iteration, which was the esthetician.
Dr. Traci [00:26:23]:
Right, right. It’s true.
Darnyelle [00:26:26]:
And starting a new brand based on recognizing the multifacetedness of you. So let me ask you this question, because I feel like we run into a lot of entrepreneurs and you probably do too. Now at the business mentor, Dr. Traci, we are multi gifted, we are multifaceted. We have multiple brands that we want to, to exploit in the marketplace.
Dr. Traci [00:26:49]:
Right.
Darnyelle [00:26:50]:
Can you talk a little bit about the timing? Because what I loved about watching that part of your journey is I feel like now I was on the outside looking in. I feel like there was a point where you felt complete in the jewelry and it was time to move into the next phase. Was that true?
Dr. Traci [00:27:10]:
What was true? This is why it’s important to have a real relationship with the Lord.
Darnyelle [00:27:22]:
Yeah.
Dr. Traci [00:27:23]:
Because I was in Vegas doing a conference, a launch is what we call them. And it was almost 2000 women in attendance. And that was my biggest launch ever. And I went way over budget. I spent a million dollars on this event at Caesars pack, which was crazy. I stood on that stage all glittered out, full glam, full hair, full makeup. And I heard the Holy Spirit say, take a look because this journey has ended.
Darnyelle [00:27:59]:
Oh, I got chills again.
Dr. Traci [00:28:02]:
That was not what I wanted to hear at that moment.
Darnyelle [00:28:05]:
I imagine. I mean, a million dollars in your thinking, you’re at the pinnacle. It’s going to only go up from here. And God is saying, no, sis, we done.
Dr. Traci [00:28:14]:
That’s what he said.
Darnyelle [00:28:16]:
Wow.
Dr. Traci [00:28:17]:
I had a choice. Continue in the flesh of me, in all that glitter and that gorgeous wig I had on and all the lamb, and just keep pretending. Or I had to hear what the Lord said and then do what we call in business the jump off.
Darnyelle [00:28:39]:
Yeah.
Dr. Traci [00:28:40]:
And the jump off is what you’re referring to. That’s when you saw me create a new brand. And the, because I was jumping off into something else because I was at the height where we were about to go this way.
Darnyelle [00:28:56]:
Yeah.
Dr. Traci [00:28:56]:
Say, but if God is in it and he told you to do it, why would he? I can’t. No, that that ain’t goddesse. I’m going to be relentless and stay up here. Yeah, well, he’s a loving father. And it had run the course, and I had studied all the other jewelry direct selling companies, and I was at that same moment they all, I’ve not met a one and studied a one. And, I mean, I was in the direct selling association. I was vice chair. They never had a black person, man or woman, that held the position I held in there.
Dr. Traci [00:29:32]:
So I know all the companies and all the jewelry, and not one of them made it further. And if they did, it was only by a year or so. I heard God say that to me while I’m looking out at 2000 screaming women. How could this be?
Darnyelle [00:29:53]:
Yeah.
Dr. Traci [00:29:54]:
And I got off that stage. I did all the things that, you know, I was supposed to do that weekend, and everybody said it was the time of their life. People weren’t even in the business. But I had such a great rate at caesars. I mean, my gosh, look what I spent. Everybody and their mother was coming. So it looked like this was the hype. This was.
Dr. Traci [00:30:14]:
This was it. But I just was so sad in my spirit. Nobody knew it, but in my mother, and I didn’t even get into it with my husband or mother. They just knew I had a sadness that they hadn’t seen at an event like that.
Darnyelle [00:30:32]:
Yeah.
Dr. Traci [00:30:33]:
I was already mourning it. That was the sadness. So by the time you saw in the story, the jumping off, I had basically mourned that part and was ready to see what the next was going to look like.
Darnyelle [00:30:50]:
Yeah.
Dr. Traci [00:30:51]:
When you have to go with God, you’ve got. It was not about my flesh, because my flesh wanted to stay in that glam.
Darnyelle [00:31:01]:
Right. Absolutely. And who would fault you for that? You’re human. Right. And at the end of the day, you did the work to accomplish that pinnacle.
Dr. Traci [00:31:12]:
Yes.
Darnyelle [00:31:13]:
So celebrating the success of it like no one would expect you it to be anything other than that. What I marvel at, as I’m listening to you recount this, is even though there was mourning, the resolve and knowing that you would move on, you could move on. And I think about, I mean, there’s five scriptures popping in my head all at the same time, but the one that is winning right now is that you would still, at another point, in another iteration, do exceeding and abundant above what that pinnacle was right then and there. And, and I just feel like, and I know you probably couldn’t have seen it in that moment, but as we look at it in hindsight, the gratitude, because I’m remembering you just saying a few minutes ago, the basement on route 40 and what it was going to be, and here you are at that moment. And even though it’s a completion of one, it’s an indication of what is still yet to come.
Dr. Traci [00:32:21]:
Yes.
Darnyelle [00:32:22]:
That’s what excites me. In hindsight. Right?
Dr. Traci [00:32:25]:
In hindsight. Yes, in hindsight. But then think about it. How you got to have a stiff upper lip to still go and do what the Lord is telling you to do. Even you want to stay back there. But you have decided to push forward, follow the next iteration of yourself.
Darnyelle [00:32:44]:
Yeah.
Dr. Traci [00:32:45]:
What that’s going to be. And you don’t know what it looks like. That’s not necessarily your wheelhouse. That’s why I had to go to school, to be an esthetician, because they were talking over my head, and I don’t like folks talking over my head when it’s business and money involved. So I did that. And when I did that, even my. I hired a chemist. My chemist was like, when did you learn that? How’d you know that? Because I went to school.
Dr. Traci [00:33:10]:
That’s how I was always about making sure that I could maximize every opportunity God gave me. And the gratitude is that God gave me opportunities and opportunities and opportunities.
Darnyelle [00:33:26]:
Yeah.
Dr. Traci [00:33:27]:
That’s what I’m grateful for. And I moved because what would the story be if I didn’t? And listen to him.
Darnyelle [00:33:37]:
Yeah. And what I love, too, is I’m reminded of something one of my good friends says. You are the prototype.
Dr. Traci [00:33:45]:
Yes.
Darnyelle [00:33:45]:
Even now, as you are on to the next iteration, which has probably been at least two iterations from that iteration, you continue to be an example of what it looks like to operate in excellence, to what it looks like to be extremely obedient to what it looks like, to use your word, to be relentless in the pursuit of God, because I feel like. I don’t feel like you’re chasing God in any way. You walk side by side with him so you don’t have to chase him. Right. But your impetus is that he be glorified in everything that it is that you do.
Dr. Traci [00:34:27]:
Yes, 100%. And when I did my documentary, that’s not what I said to the producer as we sat down. Make sure you show me glorifying goddess. I didn’t say that. I just said, let’s just do a documentary.
Darnyelle [00:34:40]:
You didn’t have to say it. No, because your life is going to speak.
Dr. Traci [00:34:43]:
And who knew that that would be the main line throughout the whole? I had no clue, because I didn’t know. Warehouse was going to go out of business. I didn’t know all any of that. So when they started, it wasn’t like, okay, warehouse went out of business. Let me go to school now. I was already, you see what I mean? God knows things. So now back, back up. I’m already on the jump off and these things are happening, but I’m already jumping off.
Darnyelle [00:35:09]:
Yeah.
Dr. Traci [00:35:10]:
No idea that any, but God knows everything. We don’t, but he knows it.
Darnyelle [00:35:17]:
And if we’re willing to hear and hark into his voice, yes, Lord, if you have millions on your mind, then you need to get in the house. House of Millions is our up leveled suite of business advisory programs for entrepreneurs and small business owners, ready for community and connections to accelerate their cash flow. Learn [email protected] dot then we know it at the time that is for our best and highest good.
Dr. Traci [00:35:46]:
Exactly. And then we’re not caught up in it. So, I mean, I still had to make some, some strong boss moves, but it was still with his leading. And I knew that he, he did it before, he’s gonna do it again, that it was gonna be all right, however it was gonna be. I had already been starting the job. I was already going to school. So all of these things being done, it wasn’t. We put the documentary down and came back to it.
Dr. Traci [00:36:14]:
And what I really just wanted, because by that point, when I started, I already knew where it was going. I already knew, but I wanted it to be documented so that the entrepreneurs, because I can’t go back and see Madam Walker in her words, see Octavia Spencer play her or read book, and her great, great granddaughter, who’s a friend of mine, in her words. So I put something in my words, but I had no idea that the running thing was going to be put God first.
Darnyelle [00:36:48]:
Yeah, I remember watching a portion of it, and I don’t even know if it was out in the world yet.
Dr. Traci [00:36:56]:
No, probably it just came out in the world last week.
Darnyelle [00:36:59]:
Oh. Oh, then, yeah, then it definitely wasn’t out in the world. And I remember when Jude sent me one of the episodes, and I just remember just being so mesmerized by the journey and that the. You make it look easy when I’m referring to it being your relationship with God, your commitment to divine purpose, your understanding of who he created you to be, and the power, authority and dominion you hold. You make it look easy. Now, again, I know enough about you and your story to know that it wasn’t easy.
Dr. Traci [00:37:47]:
Right.
Darnyelle [00:37:47]:
But you make it look so easy and part of the reason why I wanted to have you on the show is because there are very few representations of people who have a true relationship with God. I don’t feel any religion when I think about you and the way you show up and ride for God and for Jesus, like, I don’t feel religion at all. I feel complete. Like I said a minute ago, you walk with him. You’re walking side by side. There is no pursuit of him. You are walking side by side with him because you recognize that you were created in his image and his likeness 100%. And I hold those same beliefs and hold that same countenance of myself.
Darnyelle [00:38:32]:
But there are far too few of us who do. That’s why I do the work that I do. I know that’s a big part of why you do the work that it is that you do, because more of us have to connect and deepen our alignment and relationship with the father in this way so that we can experience being in a storm that as it subsides, we watch paradise come into view.
Dr. Traci [00:38:57]:
Yes, that’s it. That’s good. Yeah.
Darnyelle [00:38:59]:
And when I think about everything you’ve shared, even so far in this conversation, I get excited, because through your unique way, you have given us a really clear roadmap of what we need to do. And it. And it’s simple. The execution of it is probably not going to be simple, but it is simple. You said, I’m committed to finishing what he started in me. I feel like that’s the roadmap, like, taking the steps, you know, to take, knowing that you’ve already been given a word, you’ve already been given a mandate, you’ve already been given a promise. And if you just stay the course as you stand in the storm, you will arrive, and it will be everything you thought it was going to be. That pinnacle moment.
Dr. Traci [00:39:55]:
Yes. Yes.
Darnyelle [00:39:57]:
I just love it.
Dr. Traci [00:39:58]:
I even feel more of the pinnacle now than even then because I’ve seen it. I’ve seen what God did and how he moved and how I stood because I was anointed to do it. And I had grace for the place I was in. And that’s why I did not want to keep God out of it. I didn’t try to put him in a separate box. I did, you know, not mention him because everybody didn’t believe different things. I had a lot of people who believed a lot of things in the business, and I loved everyone. But when it came to me and how we were going to do this, he.
Dr. Traci [00:40:37]:
Jesus was the CEO, and I wasn’t afraid of to say it, I him. And that’s what I would tell everybody. We may believe different things. We might. But if you want me to drive this and make it successful so that you can benefit, then let me do what I need to do. And I lock in, plug in with him and do this thing. I can’t imagine that I would have had the success. I had not been walking in step with him.
Dr. Traci [00:41:12]:
Yeah, I can’t imagine.
Darnyelle [00:41:15]:
Yeah, I get that. Cause that’s how I feel. And. And I think about. I mean, I agree with you. And even though you’ve had pinnacles and you keep elevating, I still feel like, Dr. Traci, that you haven’t even scratched the surface yet.
Dr. Traci [00:41:30]:
I agree.
Darnyelle [00:41:31]:
Yeah. Like, I agree. Yeah. And what excites me as I recount the journey and the pieces that I’m privy to and then the other things that I’ve had the opportunity to see, I can’t even quite. I can’t even fathom. I think about first corinthians two and nine. My eyes have not seen, my ears have not heard. Neither has it entered into my heart what is to come because of this commitment to extreme obedience, relentlessness, and significant surrender.
Dr. Traci [00:42:03]:
Yes, that’s good. That’s good. I’m glad you taping all this because.
Darnyelle [00:42:06]:
Yeah, I’m like, seriously, I’m one big ice cube right now. Like, I can always feel that. Whenever I feel the spirit, I just feel cold all over, and I’m literally cold all over because God’s presence, it just radiates so on you and all that you’ve been through. And to still call his name as if you’ve been through nothing at all. Yeah, that is aspirational. That is inspirational.
Dr. Traci [00:42:38]:
Yeah.
Darnyelle [00:42:38]:
That is an example. Like, when I think about my work and my life, I tell people all the time, people are like, well, what do you want to do? I just want to make God’s name famous.
Dr. Traci [00:42:46]:
Yes.
Darnyelle [00:42:47]:
I just want people. I want to remove all of the barriers to God and just show people that if they would just get into relationship with him, they would literally experience the abundance that they claim to desire in their life experience. Because he has no desire to keep it from us.
Dr. Traci [00:43:08]:
He has no desire 100%. And even when you said that, that just went right through me because now that I just launched the documentary, which, you know, was out, I mean, which has been available for, I don’t know, six, seven years. But the thing that people are saying is that they need God. They realize they need a personal relationship. They need to pray. They need to make God into their business. Isn’t that. That’s exactly what I wanted.
Dr. Traci [00:43:37]:
So back then, it was. I was going to use it as a tool for recruiting, and I heard God say, don’t, don’t. It’s not time.
Darnyelle [00:43:44]:
Don’t put it.
Dr. Traci [00:43:45]:
And so people would probably think, you probably thought I was never going to release it, because I didn’t. But I had to hear from God when the right time was. So it never about using it for the recruiting tool. It was now the tool to make him famous. Yeah, everybody, see, if you want to have all the things, the good things that he has in store for you, you know, you want ephesians 210 in your life. The good life, yeah. That manifestation in your life, because he’s already prearranged, the good life version says, you want that manifestation, then you need to make sure that you are aligned with the mission he has blessed you with and that keep him first in it, and that you always listen, even when you want to go your own way. Do not, don’t look to the left, to the right.
Dr. Traci [00:44:49]:
Keep your face fixed. And that’s how I learned to focus no matter what was going on in my life. I don’t like rats and things like that. And my crew tried to play a practical joke. I was in the middle of recording, and they threw a dead rat with some ketchup all over it. You know, I kept recording. I wonder that camera was on. I can say the course, yeah, I’m going to stay focused on what God has.
Dr. Traci [00:45:15]:
And sometimes when you’re in the middle of things, and this is a word for the entrepreneurs, they get discouraged and drowned in the middle. You got to make your way beginning, the middle, and the end. You got to get to the end and see what it’s going to be, because your eyes have not seen, your ears have not heard. But there is an end. There is a pre arranged good life. If you can stay focused, fight that discouragement, shake that thing off, be relentless, and get to where God wants you to be. So you can see the many iterations of all the gifts he has inside.
Darnyelle [00:45:57]:
Of you and how they all come together.
Dr. Traci [00:46:01]:
Thank you.
Darnyelle [00:46:02]:
How they all come together. Like, there couldn’t be this Dr. Traci, had there not been the first one.
Dr. Traci [00:46:09]:
Exactly.
Darnyelle [00:46:10]:
And the second and the third. Right.
Dr. Traci [00:46:13]:
Yes.
Darnyelle [00:46:15]:
Yeah. It’s. I marvel. I am so in awe of God.
Dr. Traci [00:46:20]:
Yes.
Darnyelle [00:46:21]:
And I’m in awe of him even more. Through your life experience and your story and the blueprint that you’ve created in the work that it is that you do like that.
Dr. Traci [00:46:32]:
The blue.
Darnyelle [00:46:33]:
And I’m excited. I’m excited for you, and I’m excited for those who are going to experience it.
Dr. Traci [00:46:41]:
Yes, me too. Me too. I’m just, just getting started on this whole new journey, and it’s wonderful. It’s exciting. I worked in a real estate office. It’s going to sell high end real estate. At one point, like a year or so ago, when I got my license, the Lord was like, okay, I know you stepped out of five, but what you doing in here? I was just at the coffee machine, just grinning. I know, but I needed to see what else was there.
Dr. Traci [00:47:12]:
I didn’t know. I did not know. He didn’t give me the full direction, and I just didn’t sit still. So while I was moving, he gave me the plan. Okay, absolutely.
Darnyelle [00:47:22]:
Because he gives us more while we’re moving than he will if we stand still. Like, we gotta keep moving.
Dr. Traci [00:47:27]:
So I kept moving since I had the license. He said, well, I didn’t get you the license to be in this office. Then he broke down. Why I had the license, and then the other avenue started opening up. The. The coaching, you know, the pouring. So I say, this is my pouring season, and it is. So I get to pour back in.
Dr. Traci [00:47:46]:
And to be able to do things when it’s not even about the money, it’s about the poor, and that’s the season I’m grateful to be in. It’s not about that. God takes care of all of that. He set me up so good that I can pour, and so this is my pouring season.
Darnyelle [00:48:06]:
I love that. I just finished my annual live event, Move to Millions. We just did that a couple of weeks ago at the time of this recording, and years ago, right before I started. This is. What’s the third? Move to millions. So right before we started Move to Millions, I stopped setting revenue goals and only started setting tithing goals because I didn’t want to chase money. Right. And I think it’s so easy once you get a little bit, to just be like, oh, if I just do this, I could just get a little bit more.
Darnyelle [00:48:35]:
And I didn’t. I don’t want to lose sight of what this was all about. And for Move to Millions, we’ve done it three times, and I’ve never set a goal. The goal is to serve the attendees so well that when they leave, the only thing that is the same is their name. That’s the goal. The goal is to prepare my team to serve the attendees so well that they’re like, this is, this is. I’ve never experienced anything like that. That’s the only goal.
Darnyelle [00:49:04]:
And this year, we had a tough 2023. I mean, we, you know, every year, highs and lows, right? Our lows were low. They were like beneath the surface low.
Dr. Traci [00:49:15]:
Yeah.
Darnyelle [00:49:16]:
And even still, as I was, to use your words, standing in my storm, I kept moving and I ceased to be focused on the external result and decided to just focus on being the person that would set up an environment. I wouldn’t have used the word poor had you not just said it. But it resonates so deeply with me because that’s what I did at the live event. Poured. I poured for three and a half days. And what happened on the other side of it, I’m gonna go all the way back to the first thing you said. You said, if I take care of his business, he’s gonna take care of mine. And what God did, Dr. Traci, in three days, I mean, he blew my mind.
Darnyelle [00:50:01]:
He literally blew my mind with what he did and what he did so effortlessly with such a small amount of people. Like, you know, we can think two fish and five loaves of bread, and we don’t feed fed 16,000 people, and that’s not including the women and the children. Right. Like, just. I’ve said all of that to say when I heard you say pouring season, and when I think about everything that you’ve shared so far, I wanted to pull on this a little bit. For those of you who are listening, who may be in a storm, you might be standing in a storm right now. And even though you’re standing in the storm, you’re doing the best you can to keep moving, doing the next thing you know to do. And I just want you to be encouraged by what Dr. Traci has experienced and what I have experienced, that if you let him, God will blow your mind in this season.
Darnyelle [00:51:00]:
Anything you would add to that, Dr. Traci.
Dr. Traci [00:51:02]:
And when he will blow your mind, I will agree. That’s the first thing. And when you talked about that moment, what he did with a small number, just remind me of Gideon. Sometimes it’s a storm to you, but it’s a pulling back, and it’s a pruning, actually, because he needs you to remember, at the core of it all, it ain’t the people, it’s him. And he’s bringing in who he wants you to pour into. You look at the numbers. Man looks at the outside, but God knows the hearts of the people that he’s sending. And if we focused on numbers and lose sight of people.
Dr. Traci [00:51:48]:
We are no longer pouring or doing his work. So sometimes in the middle of what you think is a storm, is only a pruning, only a Gideon moment to show you, to let him show himself strong through you. When you say yes and amen, and present yourself as that vessel, as that living sacrifice, then you allow him to do it his way. Yeah. Your way is a full packed room. His way could be half the half of the room.
Darnyelle [00:52:24]:
You speaking to me right now, Dr. Traci? Like, literally, I mean, I have been. He has been working on me for years on these numbers.
Dr. Traci [00:52:33]:
Yeah, yeah.
Darnyelle [00:52:33]:
And like, finally, right before moved to millions this year, he was like, stop, stop thinking about. Don’t worry about the number. You let me do. You do what I told you to do and you let me do what I’m going to do. And I literally watched it happen, so I know it to be true. So those of you who are listening, that desire to get to the million dollar mark, stop chasing it and start doing what you know to do. When I think about move, the acronym, it stands for mastery, operational obedience, vision and execution. Be operationally obedient in this season.
Dr. Traci [00:53:06]:
Yes.
Darnyelle [00:53:07]:
Because if you would be operationally obedient, then the move will happen.
Dr. Traci [00:53:13]:
Absolutely.
Darnyelle [00:53:14]:
And you don’t have to track it and chase it. And I know that’s counterproductive for us business people out here, but there is an element of the spiritual that has to reside with the business in order for the business to connect the way that it’s supposed to connect.
Dr. Traci [00:53:28]:
Yes. Don’t chase the money. Chase the dream and money will chase you.
Darnyelle [00:53:33]:
Oh, that’s good.
Dr. Traci [00:53:34]:
That’s what you saw happening. And when you stop chasing the money and just chase the dream, God has put in you, chase mission. You’ve been blessed with Chase that the money starts to chase after you and run you over and chase you down.
Darnyelle [00:53:55]:
Yes.
Dr. Traci [00:53:56]:
That’s where you want to be. And it goes against, everybody wants to chase the money. And my first iteration, second iteration of the jewelry, I knew people by their sales. If they weren’t selling, I wasn’t talking. And somebody said to me, you know, you treat me different now that I’m not doing this and selling. And she was right. And the Lord spoke to me about that. So by the time I got to my third iteration, I loved the people I didn’t for their numbers.
Darnyelle [00:54:25]:
Yeah.
Dr. Traci [00:54:26]:
Would tell me who you. When they got the promotions, it would show up. I didn’t check for that. I checked for them, for their family. So even the ones that weren’t doing the numbers. Think about it. If everybody’s doing $75, if everybody was putting in a $100, everybody wasn’t going to do a thousand. All those numbers got me to millions and millions.
Darnyelle [00:54:45]:
Yeah. Adds up.
Dr. Traci [00:54:46]:
Yeah, it adds up. So I stopped chasing numbers long time ago.
Darnyelle [00:54:52]:
Yeah.
Dr. Traci [00:54:52]:
I started chasing the hearts of the people. You. You win the heart, you get what’s in the hand.
Darnyelle [00:54:59]:
Oh, that’s good. Yeah.
Dr. Traci [00:55:01]:
And you ain’t getting it. Yes. You chase that. Chase that heart. You got anything in the hand? And that’s what I started chasing that. The heart of God and the heart of the people.
Darnyelle [00:55:17]:
Yeah.
Dr. Traci [00:55:17]:
Once I got that, everything else just started chasing me. Now, the problem is you’re gonna have some people. It’s just, you know, their season is up with you to try. You can’t feel no kind of way. It does. It doesn’t speak to your vision that God gave you. Just speaks to the moment and keep moving.
Darnyelle [00:55:35]:
Yeah.
Dr. Traci [00:55:36]:
That’s what we have to do. And God wants to show himself so strong for those who would be the Gideon’s who would just let him come in and show it the. The way you explained it. The o. Tell me what that o stands for again.
Darnyelle [00:55:53]:
Operational obedience.
Dr. Traci [00:55:55]:
See, operation. We always want to, you know, I want to scale. You know, I want to be operational. How do I scale? I got people all in my groups. I want to learn how to scale. Well, let’s scale. You first. Let me help you with that.
Darnyelle [00:56:07]:
Exactly.
Dr. Traci [00:56:07]:
There will be times you gonna be scaled up, and there are gonna be times you gonna be scaled back.
Darnyelle [00:56:12]:
Scaled back, yes.
Dr. Traci [00:56:13]:
And whichever season you’re in, you gonna be obedient, and you gonna be all right. Like Paul said, I learned how to abase. And about whatever season I’m in, I’m all right. You need to be aware of that. That’s why I like your definition of move is powerful, but it’s spiritually based. And if people could get that, that is the simplicity of having the movement in the business and the movement in God’s business and the business street of life. I always business street in life.
Darnyelle [00:56:51]:
Yeah. I like that.
Dr. Traci [00:56:52]:
Things have to come together to do it, and you’ve got to be obedient. And what you’ve experienced was a gideon moment, and you watched God. And then he even said, nope, that’s still too many. You like, wait a minute, I gotta meet this budget. This ain’t too many. Wait. We gotta wait.
Darnyelle [00:57:11]:
You are clearly in the meetings, Dr. Traci.
Dr. Traci [00:57:14]:
I’m clearly in the spirit. You see?
Darnyelle [00:57:16]:
No, that’s right. I know that’s right.
Dr. Traci [00:57:18]:
And I’ve lived it. So I know what you’re talking about. But he will do that and do some of my greatest movement, my biggest numbers came when there was, it looked like a big falling away. And when that settled, there was one year I did like double. I went over the 10 million mark. And when I went over 10 million for the year, it was like 16 million. I mean, I wake up at twelve, I woke up at 16. It was, it was only a God kind of thing.
Dr. Traci [00:57:50]:
Even my accountant was like, happened. How’d you do this in this little bit of time? Yeah, yeah. So.
Darnyelle [00:57:57]:
Because God will collapse time for you.
Dr. Traci [00:57:59]:
He will.
Darnyelle [00:58:00]:
Yeah.
Dr. Traci [00:58:01]:
He’ll make that sun stand still.
Darnyelle [00:58:03]:
That’s right.
Dr. Traci [00:58:03]:
Telling them to know they, they were fighting and the sun never went down. Yeah. You know, whatever. He will collapse the time. Give you the time. He will make that thing all the way up. And I had a situation, and I want to share this. And then, of course, I know our time is up, but I want to encourage the people.
Dr. Traci [00:58:21]:
I was, I was in a real difficult time and even financially. And I remember saying, you know, I remember the scripture, the heart of the king is in the hand of the Lord. And I had a really bad banker at this moment. And I’ve been praying and praying. I said, Lord, I’ve been praying. This thing ain’t changing. You said, the heart of the king is in the hand of the Lord. He said, well, who you praying about? He ain’t the king.
Dr. Traci [00:58:46]:
He just a worker at the bank. Seek the king. I wrote a letter to the bank president, got a response, and he fired that worker. The king got in there, moved everything around, did stuff that has never been done before on my back.
Darnyelle [00:59:04]:
Yeah.
Dr. Traci [00:59:05]:
Cause I asked God. Cause I wasn’t praying about. He wasn’t the king.
Darnyelle [00:59:09]:
Yeah.
Dr. Traci [00:59:10]:
That’s the kind of insight that having a personal relationship with my Lord and savior will give you. And that is the advantage right there in business.
Darnyelle [00:59:24]:
I agree. Oh, my gosh. This has been amazing. Before I let you go, I have to ask you our Move to Millions wisdom questions. I like to ground the interview because we seldom talk about business in the sense of let me give you a strategy. So I like to leave our listeners with tools that they can add to their professional library. So I’m going to give you the three questions up front, and then you can answer them in the, whichever order you prefer. So question number one is, what is the book? One book that you swear by that makes a difference? And let’s make it for you.
Darnyelle [00:59:58]:
Specifically, when you’re standing in the storm, is there a book that you would refer to any book you want? Number two, what is the one quote that makes a difference when you’re standing in the storm? And then the final question is, what is the one tool that has made a difference as you’ve moved millions? Book, quote, tool.
Dr. Traci [01:00:17]:
Book, quote, tool. Okay, so my main book is the Bible. I just, you know, I know it’s cliche, but if you watch anything that I do and watch my story, that’s what you’re going to see. However, a book that really helped me get my mind right in the early days, even to change my money mindset, was think and grow rich. The original by Napoleon Hill and then the choice by Dennis Kimbrough came later. But that helped me get my money mindset right. It didn’t come from money. You know, my spent the time.
Dr. Traci [01:00:48]:
We were low income at one point. My grandmother was highfalutin. She. You know, but my mother has some moments, and so I needed to get my money mindset. Then the next thing was one. One quote. Yea, though I walk through the valley of what looks like death, I will fear no evil, because, no, you are with me. And then it goes into saying, as psalms 23 is my favorite scripture, it then goes into, thou anointest my head with oil.
Dr. Traci [01:01:25]:
With oil. In the presence of my enemies. Of my enemies. Which means I had to do all this with enemies right next to you as friends. And while they’re watching you. So don’t think you gonna have this journey, and you ain’t gonna have enemies. So in the presence of my enemies, my cup runneth over.
Darnyelle [01:01:48]:
Surely mercy.
Dr. Traci [01:01:51]:
The twins.
Darnyelle [01:01:52]:
That’s right. I was just about to say the twins.
Dr. Traci [01:01:54]:
The twins. Goodness and mercy shall follow me where.
Darnyelle [01:01:59]:
All the days of my life. Yes. Yes, yes, yes. And yes. Some more after that. Oh, you just made me feel so good all over. I feel like Stephanie mills up in here. Dr. Traci.
Darnyelle [01:02:10]:
I feel good all over. Yeah, I love it. And then just the last one. What is one tool that has made a difference for you as you have moved millions?
Dr. Traci [01:02:22]:
One tool. One tool. Give me an example of tool, because so many things are running.
Darnyelle [01:02:27]:
Yeah, I hear all kinds of stuff. I hear meditation as a tool. I heard, like, software as a tool. I hear relationship building. I’ve heard every. I’ve heard everything.
Dr. Traci [01:02:39]:
Okay, so one tool, honestly, thank you for that. Those references. One tool that has really made a difference in my life is hooking up in the right communities.
Darnyelle [01:02:52]:
I love it.
Dr. Traci [01:02:53]:
That has made all the difference. So when I was in the direct selling, I was in the direct selling association. That tool, that community, gave me more tools and insight. And it made me feel that I’m not an island, that I’m not alone. When people would tell me, oh, you can’t be doing business because you ran out of receipt books. That’s so unprofessional. When people ran out of more stuff than that, we could never hit dollars running out of that. We were already doing a million dollars a month and people were telling me other stuff.
Dr. Traci [01:03:20]:
But I had already hooked into the tool of community. And even now I’m into this fitness thing, you know, going to the gym, and I have a coach and also a community. And so when I’m around the community, I get more tidbits. So the tool that has always been great for me, just to help me express and get more information, would be community.
Darnyelle [01:03:46]:
Nice. I love it. Dr. Traci, this has been amazing. We will put all of your information in the show notes because I know people are going to want to connect with you. They’re going to want to see that docu series and just get more engrossed into your amazing example of a life. Thank you for being relentless.
Dr. Traci [01:04:04]:
Yes, thank you.
Darnyelle [01:04:05]:
Thank you for your extreme obedience. And thank you for the significance of your surrender. I celebrate you. I salute you, I honor you. I love standing in your shine and watching you do all that it is that you do and are called to do out in the world. Thank you so much. Thank you for blessing us with your presence.
Dr. Traci [01:04:22]:
This has been an amazing interview. You did an outstanding job and I feel so good, so worked up and so inspired. So thank you very much.
Darnyelle [01:04:33]:
You are welcome. Well, we’ll see you guys next time. Take care. Was it good to you? Listen, did you not love this conversation? I hope. I know that your hair, if you have hairy arms like me, was standing on end just like mine was, y’all. I have so many notes. So many notes from the moment at the beginning when she said she learned how to stand in the storm and when she decided to take care of God’s business, she knew he would take care of hers and her relentless spirit and nature, taking her through multiple iterations of her life experience and success. How about when she talked about checking your crew? Like, don’t have a ground crew, have an air crew.
Darnyelle [01:05:19]:
Did y’all catch that? Or what about when she used that Joyce Meyer quote, step out and find out. Oh, I love that. When she told me that she was, she knew she was meant for millions. From the time she was eleven years old again, the hairs on my arms stood on in. And her commitment to finishing what God started in her, it’s just so all inspiring, y’all. I was totally fangirling the whole interview. Dr. Traci used to live in Delaware, which of course you know, is where I live. So that’s how I came face to face with her, her company, her brand.
Darnyelle [01:05:54]:
I had a client many years ago that was a consultant in tracy Lynn and as a result of that I did some training and speaking to the company in the early days right off of my Mary Kay cosmetic success. A tremendous pillar in the community here in Delaware. A tremendous woman, period. The work that she does today is ridiculous and amazing. We are going to link in the show notes to her YouTube channel so you can watch her docu series that I have seen. It is amazing. You will need to shoes for that too, as well as how to connect with her. Y’all.
Darnyelle [01:06:34]:
This conversation blew my mind when she said I wasn’t building the brand, I was building the person. Did anybody else want to swallow their tongue? Like listen? The conversation was all that in a bag of chips. I know you will come back to this conversation every time you need a dose of inspiration and a reminder that while you’re standing in the storm, you need to keep moving. Because God will give you more while you’re moving than he ever will if you stand still. Thank you so much for joining me for this power packed episode. Again, know that I love you and I will see you next time. Take care. Thank you for joining me for the Move to Millions Podcast.
Darnyelle [01:07:12]:
If this episode has impacted you in any way, would you please take a moment and rate and review? Doing so helps us to deepen our impact and expand our reach around the world. And if you are ready to start your very own Move to Millions, I highly recommend that you order your very own copy of my brand new best selling book, move two millions. The proven framework to become a million dollar CEO with grace and ease instead of hustle and grind. You can get your copy and our bonuses [email protected]. until next time. Remember, millions are your birthright and to access them you need only move. I’ll see you next time.
