Ep 372 – REWIND: Bleeding Money: 3 Profit Leaks Keeping You From Millions
If your business is making $300–400K a year and still feeling like a grind, you’ve got a leak problem, not a lead problem. In this hard-hitting REWIND episode, I expose the silent profit killers that keep brilliant entrepreneurs stalled at the edge of 7 figures. Most of you are undercharging, over-delivering, and bleeding cash because your revenue model is broken. And you don’t even know it. You're blaming the market, your team, your traffic, or your coach... when the real issue is happening inside your business. It’s time to break free from bandaid strategies and fix the leaks once and for all.
Inside this episode, I break down the three most common (and costly) profit leaks—pricing, pipeline, and poor retention. I’ll also give you the fix that helped one client add $550K in six months without spending a single dollar on ads. If you're serious about building a business that funds your legacy, not drains your energy, this episode will show you what to stop, start, and shift.
Grab your Move to Millions Podcast Notebook, a pen and your favorite beverage and listen in to discover:
✔ How to stop undercharging and start pricing based on value and outcomes.
✔ How to identify (and fix) gaps in your current sales system that are costing you clients.
✔ How to increase client lifetime value without hiring a huge team or running more ads.
✔ And so much more
This episode is a call to stop chasing new clients like your life depends on it. This is your moment to recognize the hidden inefficiencies silently draining your profit and momentum. From misaligned pricing to leaky sales systems and one-dimensional offer suites, I’m holding up the mirror so you can finally plug the holes, reclaim your margin, and scale smart.
This is your invitation to hit pause on the hustle and listen in with a pen and notebook. This isn’t just business advice—it’s a wake-up call. If you're tired of doing more and making less, this episode will show you how to rework your revenue model, reset your pricing, and recover the wealth you've already earned—but keep leaking. The money you want is already flowing… it's just not flowing to you—yet.
Here's the truth
Most entrepreneurs think they have a lead gen problem, but what they really have is a monetization problem. You’re not making millions because you're giving away access, charging based on fear, and missing the back-end strategy that keeps clients for life. You don’t need more clients—you need to make more money from the ones you already have.
You'll walk away with the clarity to diagnose your own revenue leaks and the strategy to stop them immediately. You’ll understand exactly how to price, package, and position yourself to reclaim the profits that have been bleeding out of your business for far too long.
- Projecting someone else’s pocketbook is a big no-no.” — Darnyelle Jervey Harmon
- “You don’t have a lead problem. You have a monetization problem.” — Darnyelle Jervey Harmon
- “You cannot scale a broken revenue model.” — Darnyelle Jervey Harmon
- “Every year you wait to hire Darnyelle, you’re leaving a million dollars on the table.” — Darnyelle’s client
- “The money wants to come to you—but not if it keeps falling through holes in your business.” — Darnyelle Jervey Harmon
- Am I pricing my offers based on value—or fear?
- Do I have a scalable, automated sales system in place?
- What percentage of my clients renew or upgrade?
- How much money have I left on the table this year alone?
- What would change if I had a business model that retained clients for life?
- Move to Millions: The Proven Framework To Become a Million Dollar CEO With Grace & Ease Instead of Hustle & Grind by Dr. Darnyelle Jervey Harmon – Get Your Copy
- Companion Guide for Move to Millions – Download for a detailed overview of the seven systems to seven figures.
- Join the Move to Millions Facebook Group for ongoing support and community engagement – Join Now
- Move to Millions 90-Day Business Growth Planner – Get Your Planner
- Learn more about Move to Millions Live: Move to Millions Live
Personal brand website: https://drdarnyelle.com/
Company website: https://incredibleoneenterprises.com/
Move to Millions website: https://movetomillions.com/
Darnyelle Jervey Harmon [00:00:00]:
It's not just about pulling a number out of the air. Most of you are charging based on what you think people can afford. And listen, projecting someone else's pocketbook is a big no no. You need to understand what your solution is valued at and based on that solution, what you should be charging for it.
Darnyelle Jervey Harmon [00:00:21]:
You are listening to the Move to Millions podcast with Dr. Darnyelle Jervey Harmon. The place to be for high level conversations about all things your mission, mindset, methodologies, mandate movement, messaging, marketing metrics and most definitely your money. I am your host, Spiritual business growth coach, Dr. Darnyelle J. Harmon. Join me each week for inspiring stories, powerful interviews and business growth strategies to help you experience abundance in your life because of your business. If you're ready to move to your next level everything, let's get this party.
Darnyelle Jervey Harmon [00:01:07]:
Welcome back to the Move to Millions podcast. I am your host, Dr. Darnyelle God Girl, spiritual business growth strategist, eight figure entrepreneur and the award winning CEO of Incredible One Enterprises. Com. I am so excited for you. This episode is powered by Move to Millions live, my annual three day experience for seven figure CEOs and scaling CEOs that are ready for seven figures where we will spend three days helping you to elev your soul and your strategy so that you can walk boldly into your seven figure business. Your first or next. To learn more and to secure your seat, go now to movetomillionsevent.
Darnyelle Jervey Harmon [00:01:49]:
Com. I'm excited for you today. Today we're going to talk about a topic that I see way too much for entrepreneurs and small business owners that are around that 3 to $400,000 a year mark that are literally bleeding money, you know who you are if that's who you are. So if you're making money in your business but you know you're not making nearly as much as you should be, you're working really hard, you're closing deals, you're bringing on clients. But if you looked under the hood, you'd see that you are leaving hundreds of thousands of dollars on the table every single year. I had a client once say to me that every year you wait to hire Darnyelle to grow your business, you're leaving at least a million dollars on the table. Isn't that crazy? Not because you aren't good at what you do, you're leaving this money on the table. And not because people don't want to buy from you, but because your business has a holes.
Darnyelle Jervey Harmon [00:02:42]:
They have. It has gaps and leaks. The holes that are draining your revenue while you're too busy Working, keeping up, trying to get the next thing to happen to even notice. And the worst part, you don't even realize that this is happening. You think that in your business, just you and an executive assistant is all you need to make millions. That's a lie. Whoever told you that is a lie. No, actually it's not a lie.
Darnyelle Jervey Harmon [00:03:08]:
You can get to seven figures with just you and an ea, but you're doing way more work much harder than you have to because you need key team members in place in order to be able to support you. I have another episode that I've done on the show already that I'm going to point you back to and I'll highlight it in the show notes for you. It's the episode where I talk about who should be on your financial management team. You need all of those people on your team as well as many others in order to help to make sure that you're not bleeding money. And I know you might be thinking, but Darnielle, for how are these people? Isn't that going to spend money? But every hire is an investment and every investment yields a return. It's also the way that you make money move. Money is an energetic flow. It has to move.
Darnyelle Jervey Harmon [00:03:51]:
It's always moving. And when we invest it out, we open up capacity for the investment to return in the form of another person who's adding value to the bottom line of the business. This cycle that you are in right now, this 3 to $400,000 a year, is what I call the millions messy middle. It's the stage where six figure entrepreneurs get stalled thinking they just need more clients, they just need more traffic. If I could just get more leads, if my marketing would just work, if I could just learn how to close more, if I could just learn how to do a challenge. If I could just. If I could just. If I could just.
Darnyelle Jervey Harmon [00:04:28]:
But what if I told you today that you making more money is actually not about you doing more. It's about fixing what is broken in your business. Today I'm gonna help you to expose some of the biggest revenue leaks that are keeping you stalled in your three to four hundred thousand dollars a year business. And I'll even quickly show you how you can fix them so that you can stop working hard for your money. You ain't down a summer. You shouldn't be working hard for the money. The money is already yours. It wants to come to you.
Darnyelle Jervey Harmon [00:04:59]:
Money wants to flow in your direction. But money won't flow in your direction unless you shift some things internally. The way you see yourself the way you see God and the way you see money. So we're going to talk about the important big shift you need to make at 300 to $400,000 a year. You might think you have a lead problem, but you don't. You have a monetization problem. Your revenue is capped not because you don't have enough clients, but because you're priced too low based on the actual value you bring to the table. You're undercharging or giving away too much access to you.
Darnyelle Jervey Harmon [00:05:35]:
Number two, you have no true sales system. People come in, but there's no automated way to capture them, to nurture them and close them. Number three, you don't have an offer stack that moves clients up. We talk about the leverage and scale offer suite. In my book. Once someone buys, there's nowhere else for them to go. And you're not learning how to keep your clients for life. You're going to get new clients.
Darnyelle Jervey Harmon [00:06:02]:
You're spending new money and advertising dollars. When you have clients that you can continue to serve and your back end monetization is weak, you don't have upsells or continuity and retention strategies in place inside of your business. Scaling is not about working harder or finding new clients every single day. It's about optimizing the revenue that's already coming into your business. Do you know that there's three ways to grow your business? Number one, you can go and get some brand new clients. That's the hardest. Number two, you can sell more things to existing clients. That's the easiest.
Darnyelle Jervey Harmon [00:06:36]:
And number three, you can go and you can revitalize previous clients to get them to become your clients again. Do you realize that 78% of the people who have been your client would become your client again if you presented a new solution to a current problem that they have? And when you understand how to stop bleeding money inside of your business, these are the things that you'll be able to uncover and you'll be able to build clients for life. I have so many clients who work with the same 20, 50, 100 clients year after year after year because they built this system to help them to do so. It can really be a game changer for you. So if you're not making at least a million dollars a year in your business, it's because your revenue model is broken and you cannot scale a broken revenue model. That's what you need to understand. If you love the Move to Millions.
Darnyelle Jervey Harmon [00:07:26]:
Podcast and the Move to Millions book.
Darnyelle Jervey Harmon [00:07:28]:
Is blowing your mind, then you have got to join us for Move to Millions Live.
Darnyelle Jervey Harmon [00:07:34]:
All the details are waiting for you.
Darnyelle Jervey Harmon [00:07:36]:
To secure your seat at move to.
Darnyelle Jervey Harmon [00:07:39]:
Millionsevent.Com if you've got Move to Millions.
Darnyelle Jervey Harmon [00:07:44]:
The book you need, Move to Millions the planner. It's the perfect companion as you plan, prepare and position to profit to and beyond the million dollar mark. Grab your planner today at movetomillionsplanner. Com.
Darnyelle Jervey Harmon [00:07:58]:
3 Quick Steps to help you to begin to fix your revenue problem. This is what it's going to look like. Number one, you need to raise your prices. But you got to do it strategically. It's not just about pulling a number out of the air. Most of you are charging based on what you think people can aff. And listen, projecting someone else's pocketbook is a big no no. You need to understand what your solution is valued at and based on that solution, what you should be charging for it.
Darnyelle Jervey Harmon [00:08:26]:
Number two, you need to implement a sales system that runs without you right now. If you stop selling, you stop making money in your business. That's a whole problem, a whole nother episode probably. And number three, you've got to monetize your existing clients better. You need retention, you need upsells, you need lifetime value optimization for your clients. If you began to do just these three things, you would double your revenue without having to go get a brand new client. But you need the right strategy. And that's where I come in.
Darnyelle Jervey Harmon [00:08:55]:
That's when my team comes in. I'm going to tell you about a client that I worked with recently named Shannon. Shannon came to me around $450,000 a year, very exhausted, constantly chasing new clients, convinced that she had a lead problem. When we audited her revenue model and found that she was leaving at least a quarter of a million dollars on the table just from gaps in her pricing and her sales systems, within six months, she crossed seven figures without running a single new ad, just by fixing the leaks that were existing in her business. Imagine, Imagine that this is what we help clients do in our programs, in our proximity Mastermind and on our legacy collective. We fix the leaks so that every sale you make is maximized, so that every client you bring in moves through a system that generates more revenue for your business without you having to do more work. If you're listening to this and you know that you are undercharging and you know that you have clients that you are not maximizing, then I want you to do one thing. I want you to go to my DMs on Instagram or Facebook and I want you to send me the word revenue and I want you to do it right now.
Darnyelle Jervey Harmon [00:10:08]:
You know how to find me. I am arnalljervy Harmon on all the platforms. Go find me right now. If you send me that message, then I am going to do a business audit and assessment call with you. I'm going to personally walk you through how to find money that is in your business that you are bleeding right now and what to do about it. No more guessing, no more hoping we can get this fixed today. We'll do that business audit and assessment. We'll look at the gaps, we'll turn the gaps into gateways and you'll put you in a position where you can actually start bringing new revenue into your business.
Darnyelle Jervey Harmon [00:10:44]:
So that's what I want you to do because I'm here to tell you that right now you have a seven figure business. Right now. You're just not packaged, priced and positioned correctly and you are not maximizing it because you don't have the right revenue model in place inside of your business. We can help you to fix that. That's what we would love to do. Shoot me a DM or go register for Move to Millions Live. That's your other option. Come join me in May.
Darnyelle Jervey Harmon [00:11:10]:
You'll learn more about how to work with me and my team and our programs so that we can help you to get your business to the next level. It's going to be a game changer for you. I'm so clear on that. And once you recognize that you're bleeding money and you learn how to plug the gaps or put the band aid on or get out your suture kit and suture up the incision so that the money stops leaking out of your business. You'll have more money to go hire the people that you need to take your business to the next level. To bring on those key financial management team members, to bring on those operations team members, to bring on those talent team members so that you get out of the day to day and stop spending all of your time in the business and actually position yourself to work on the business. And there's nothing that would bring me more joy than to work with you on how to do that. So shoot me that DM or go grab your ticket to Move to Millions Live.
Darnyelle Jervey Harmon [00:12:02]:
And I'll see you guys next time. Take care.
Darnyelle Jervey Harmon [00:12:06]:
Thank you for joining me for the Move to Millions podcast. The way I see it, you deserve a business that generates millions. We'd love to have you join us in May at Move to Millions Live to help you prepare, plan and position your company for the Million Dollar Mark visit Move to Millions event. Now to grab your seat. If you enjoyed our time together, do yourself a favor, head on over to itunes, subscribe rate and leave us a review until next time. Remember, millions are your birthright and to access them, you need only move. See you next time.
Darnyelle Jervey Harmon [00:12:39]:
Take care.
